June 23, 2022

Is Snoop Dogg Bringing Virtual Cannabis To The Metaverse?

After shooting his music video “House I Built in the metaverse, Snoop Dogg has decided to explore a series of new ventures. 

According to a tweet by trademark attorney Michael Kondoudis, Snoop Dogg, real name Calvin Broadus, applied for new trademarks for his new digital cannabis project.  

The musician filed a claim under the brand names “UNCLE SNOOP” and “UNCLE SNOOP’s.” The virtual business will provide various products, including virtual clothing, headwear, footwear, energy drinks, and pre-rolled hemp cigarettes. Users can also purchase virtual cannabis and downloadable cannabis products authenticated by non-fungible tokens (NFTs). 

The application highlights the potential retail presence on the metaverse and showcases the transition many businesses are trying to make into this virtual world. 

“The reason these artists are filing these applications are the same reasons that all the businesses have rushed to file these applications,” said Kondoudis, trademark attorney. 

“The metaverse is just a few years away – businesses are trying to figure out how to monetize their efforts in the metaverse and make sure their brands are protected.” 

Snoop Dogg is no stranger to the growing tech industry, and, over the years, has become the most mainstream celebrity in metaverse technology.

Last September, the musician unveiled his virtual world inside the popular social metaverse platform, The Sandbox. Known to many users as the “Snoopverse,” this digital world allowed users to collect valuable NFT drops, watch exclusive in-world concerts, and explore all things Snoop Dogg. One fan even paid $450,000 to be the rapper’s neighbor in the virtual world. 

If the application is approved, Snoop Dogg will also be able to offer a variety of NFT tokens linking to digital and physical products. 

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Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.