In Celebration Of BHM, Apple Is Launching Special Episodes Featuring Ebro Darden And Spotlighting Black Businesses

In celebration of Black History Month, Apple is spotlighting Black business and innovation, and amplifying Black voices with a variety of exclusive content and curated collections.

Apple Music is also launching special episodes of “The Message,” featuring Ebro Darden, head of Hip-Hop and R&B editorial, and guests to discuss issues around Black health and wellness, and highlight the historical perspective, achievements, and contributions that Black people have made to culture.

Starting today, customers can also enjoy a special edition Unity Lights watch face and order the new Apple Watch Black Unity Braided Solo Loop.

The radio episodes will contextualize contemporary issues around Black health and wellness, and highlight the historical perspective, achievements, and contributions that Black people have made to culture.

Music programming on the Apple Music Browse, Genre, and Radio pages will highlight various interpretations around the themes of Movement, Black Love, Celebration, and Peace. While Apple Music TV will also have full-day takeovers of music videos inspired by the campaign.

To support users on their health and well-being journey, Fitness+ will feature new workouts that pay tribute to Black History Month, including playlists dedicated to celebrating Black artists, as well as two new meditations led by Fitness+ trainers Christian Howard and JoAnna Hardy, focused on the themes of gratitude and awareness.

Throughout the month, users will also have the opportunity to participate in the Unity Challenge and earn a limited-edition award, by closing their Move ring seven days in a row.

The inclusive Fitness+ trainer team will also be wearing the new Apple Watch Unity band to celebrate Black History Month.