Actress Yara Shahidi Partners With Dell To Inspire The Next Generation Through Tech
Dell XPS, the laptop brand from Dell Technologies, has teamed up with actress and activist Yara Shahidi to “inspire Gen-Z to use technology to drive their passions.”
The 21-year-old will be working alongside Dell XPS to highlight how the brand’s laptops are a “force” for storytellers, visionaries, and creatives like herself to bring their imagination to life.
The collaboration coincides with Dell XPS’ new campaign, “Expand Your YOUniverse.”
Dell XPS and Shahidi will work closely to continue engaging young, diverse creatives to deliver on the ethos of tech as the great equalizer, reported PR News Wire.
The new creative campaign also pairs Yara alongside Quannah Chasinghorse and rap duo Aint Afraid.
The partnership comes months after a 2020 survey by Girls With Impact found that 53% of Gen Z men and women expect to be running their own companies, up from 46% in 2019.
This collaboration could help inspire young people looking to take a leap into the tech and business sector.
“Technology has been a passion of mine for as long as I can remember. It’s something that touches nearly every aspect of our lives and has the power to make a meaningful impact,” said Shahidi in a press release.
“My work with Dell XPS is incredibly special to me because we are mobilizing my generation to use technology to make space for their unique stories and voices,” she added.
Liz Matthews, senior vice president of Global Brand and Creative at Dell Technologies, said: “Yara’s advocacy and passion for technology deeply align with Dell’s commitment to affect positive change in this world.
“At the heart of this collaboration is a shared mission to empower the next generation of changemakers to use technology to shape a better tomorrow.”
Along with the campaign, Dell XPS and Shahidi will partner with Ghetto Film School (GFS) — an award-winning nonprofit — to educate the next generation of storytellers and further make space for their voices to be heard.
To learn more about Dell XPS and Shahidi’s “Expand Your YOUniverse” campaign, click here.