August 30, 2022

GoodCarts Partners With Operation HOPE To Empower Millions of Black E-Commerce Businesses

Minneapolis-based e-commerce app, GoodCarts, has partnered with Shopify and Operation HOPE  to help build Black-owned online businesses through the 1 Million Black Businesses (1MBB) initiative.

Black-owned financial, educational platform, Operation HOPE, is a leading global provider of financial dignity education and economic empowerment programs for low-income or moderate-income youth. The organization founded by John Hope Bryant aims to create a whole new approach to community upliftment. 

Its 1MBB initiative, in partnership with Shopify, will help millions of Black businesses start, grow, and scale over the next decade to ensure the racial wealth gap closes. 

“With 1MBB, together we will boost Black-owned e-commerce brands with one-of-a-kind cross-promotional technology from GoodCarts and our Shopify app,” said Steven Clift, CEO of GoodCarts. 

“Through this partnership, we are committed to growing our Black-owned businesses circle with at least 1,000 Black entrepreneurs and businesses by 2024, promoting 1MBB training and mentorship with GoodCarts members, and collaborating on future opportunities to grow purpose and social impact via e-commerce.” 

Shopify’s commitment to removing barriers in entrepreneurship so anyone can learn and leverage their power to drive their community forward makes this partnership highly beneficial to Black business owners.

With GoodCarts’ technology, brands will also have the convenience of doing more with less time, energy, and budget. In addition, the app is accessible for all to join for free, and customers will be encouraged to try new Black-owned brands by providing them exclusive discounts. 

Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.