Google’s Year in Search 2025 data confirms a long-standing reality in the digital economy. Black American culture serves as the primary engine for what the U.S. clicks, buys, and watches. This annual roundup highlights the questions that shaped the cultural zeitgeist, and 2025’s results are characterized by Black-led moments across every major category. Culture The rise of the Philadelphia-rooted “67” phrase—popularized by rapper Skrilla’s track “Doot Doot (6 7)”—highlights how regional Black slang quickly becomes the default language of the internet. Dictionary.com even named “67” its Word of the Year
2025 made one thing clear: progress is rarely linear. Against a backdrop of DEI rollbacks and an especially challenging job market, the year revealed how quickly gains can be challenged. Still, the pieces you returned to most weren’t just about what was taken away. They were about creativity, accountability, and agency. You showed up for stories of builders forging new paths, consumers demanding better from corporations, and individuals exposing systems that weren’t built with them in mind. So, as the year winds down, here’s a look back at the ten most-read
Sponsored by Microsoft for Startups On October 28, POCIT hosted Breaking Bread, an intimate dinner in Houston, Texas, designed to bring together early-stage founders for an evening of conversation, connection, and community. The dinner gathered seed-stage and Series A founders alongside a select group of venture capitalists, including Nasir Qadree (Founder & Managing Partner, Zeal Capital Partners) and Richard Odior (Head of Pre-Seed Investments, Zeal Capital Partners). Breaking Bread with Founders The gathering created a rare, intentional space for founders to slow down, exchange lessons, and build genuine relationships. Hosted
Last year, POCIT launched its first-ever Innovators Index, recognizing the changemakers among us who are driving change in tech and beyond. Now in its second year, the Index returns with an extraordinary cohort of founders, investors, engineers, and storytellers reshaping what’s possible across tech and beyond. This year’s honorees are closing wealth gaps, exposing discrimination, advancing life-saving science, rethinking education, and building more sustainable systems, from fashion and beauty to climate and community. Tade Oyerinde Revolutionizing college education Tade Oyerinde is the founder and chancellor of Campus, a community college
Crystal Brown has no background in biology. She studied political science and women’s studies at the University of Michigan. Yet she has raised $3.3 million for CircNova, her AI-powered biotechnology company developing new therapies using circular RNA. Since securing the seed funding earlier this year, the Detroit entrepreneur has split her time between Michigan and Boston, building partnerships with biotech heavyweights as she scales the company. An Unlikely Journey To Biotech Brown’s path to biotech began in Michigan’s automotive industry, where she was climbing toward an executive role. A friend’s introduction to a life
Emma Grede, founding partner of $5 billion shapewear brand SKIMS, has said workers have “no choice but to AI-proof our careers” at Axios’s BFD dealmaking summit in New York last week. The British-born entrepreneur has an estimated net worth of $405 million and has been recognized by Forbes as one of America’s richest self-made women for four years running. AI: It’s Do Or Die Grede, who also serves as SKIMs’ chief product officer and is the CEO and co-founder of Good American, says she sets aside time in her schedule to focus on AI. “I have what
Entrepreneur Steven Bartlett’s company Steven.com, which houses his creator media assets and ventures, has closed an eight-figure funding round to build the “Disney of the creator economy.” The round, reportedly the largest of its kind for a creator holding company in Europe, was led by Slow Ventures and Apeiron Investment Group and puts his company’s valuation at $425 million. Bartlett, best known as the host of The Diary of a CEO podcast and a former Dragons’ Den investor, shared the news on X (formerly Twitter). Building the Platform for the Next Creator Era Founded
A hair-braiding robot designed to cut styling time in half has won the President’s Innovation Challenge, a startup competition organized by Harvard Innovation Labs competition. Created by Harvard Business School alumni Yinka Ogunbiyi and David Afolabi, the Halo Braid robot aims to make the centuries-old art of braiding faster, more efficient, and more affordable for both stylists and clients. The 2025 President’s Innovation Challenge Hosted at Harvard, the the President’s Innovation Challenge invites students and alumni from its 13 schools to showcase groundbreaking ideas with the potential to transform industries.
Solange Knowles’ Saint Heron has launched a free digital archival library of literature by Black and brown authors, poets, and artists. Readers can borrow rare and out-of-print books for up to 45 days, creating new pathways to access historically significant works. Improving access to Black archives Many historically significant Black material survives only in fragile, localized collections, such as archives, small presses, or personal holdings. Even when preserved by larger institutions, access is often restricted to vetted researchers with the right networks or affiliations. Saint Heron offers an alternative. By
Her Fake LinkedIn Profile Exposed Hiring Bias, Now She’s Turning Her Viral Series Into A Documentary
Aliyah Jones went viral after going undercover on LinkedIn as a white woman named Emily to expose racial bias in corporate hiring. The digital storyteller documented the eight-month experiment in her Corporate Catfish docuseries, which resonated with hundreds of thousands online. Now, she’s expanding that work into a full-length documentary exploring what it truly means to be Black in corporate America. A One-Time Experiment That Sparked a Movement “I made that fake white LinkedIn profile out of frustration but also out of grief,” Jones wrote on Kickstarter. “Because no matter
