TikTok Historian Shermann “Dilla” Thomas Partners With Groupon For Black Business Month

Rising TikTok star, Shermann “Dilla” Thomas (@6figga_dilla) has partnered with digital coupon company, Groupon, to celebrate and support National Black Business Month.

The annual celebration of Black businesses every August began in 2014 and aims to help ease the strain that minority-owned businesses experience, from macroeconomic challenges such as inflation to workforce shortages. According to the U.S. Census Bureau, approximately two million companies are owned by BIPOC owners. Therefore, August is a time to show Black-owned businesses appreciation by encouraging individuals to shop, share and support their local Black businesses. 

Rising TikToker, Shermann “Dilla” Thomas – widely known as Chicago’s “TikTok Historian,” has grown in popularity for the tours he conducts of predominantly Black neighborhoods. The Chicago-born creator has amassed over 93,000 followers on the video-sharing platform for his historical content, which aims to educate Black people on their history. 

@6figga_dilla

Around this time of year in 1915 tragedy struck Chicago 😞💯. The #eastlanddisaster was one of the deadliest in American history. #chicago #chicagohistory

♬ The Highs & The Lows – Chance the Rapper & Joey Bada$$

“As a Black entrepreneur, I appreciate the platform that National Black Business month provides me and others to tell our stories about why we decided to launch our own businesses,” said Shermann “Dilla” Thomas. 

“Behind every business, there is a human being who turned their dream into a reality. We’ve seen over the past few years that these businesses – particularly those that are Black-owned – don’t have the same access to the resources and support needed to make ends meet. I’m excited to team up with Groupon to provide a bigger platform to them during the month of August.”

The partnership with Groupon and Shermann “Dilla” Thomas will help the platform reach a wider audience of consumers. In addition, the pair will work together to promote and champion Black businesses across the U.S. on social media and Groupon’s marketplace. 

“At Groupon, we believe that strong, small businesses lead to vibrant, healthy communities,” said Jennifer Beugelmans, Groupon’s Chief Communications Officer. 

“This is why we’re throwing our support behind opportunities to uplift and showcase Black entrepreneurs. We share Dilla’s passion and commitment to telling the stories of underserved communities. We’re excited to drive economic development by helping these small business owners reach new audiences.” 

Kumba Kpakima

Kumba Kpamika is a tech reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.

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