Black-Owned B2B App Raises $10M To Enhance Grocery Technology

B2B startup Vori has raised $10 million in Series A funding. The funding round was led by Silicon Valley-based venture fund, The Factory, and included participation from Greylock, E2JDJ, MKT1, and Mollie Stone’s Markets. 

Vori, founded in 2019 by Brandon Hill, Robert Pinkerton, and Tremaine Kirkman, is revolutionizing the grocery industry with its B2B operating system. Vori’s platform is committed to enhancing retailers’ inventory workflows by digitizing traditionally labor-intensive processes. 

Their work unlocks the data required for grocery retailers, brands, and distributors to effectively address food access and food waste while helping them prove their business operations with advanced technology. 

“At Vori, we believe in using technology to ensure communities have access to the goods they need – starting with food,” said Brandon Hill, CEO and co-founder at Vori. 

“To accomplish this, the playing field between small businesses and the mega-corporations needs to be leveled. I’m proud to say we are arming the rebels by providing food entrepreneurs with affordable and agnostic technology that streamlines their businesses, allowing them to stay competitive.” 

The company aims to use the funding to strengthen its talent acquisition pipeline, help expand its operations in the US and broaden its products and services. 

Kumba Kpakima

Kumba Kpamika is a tech reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.