Serena Williams Aims To Make ‘Web3 More Inclusive And Diverse’ As A Board Advisor For Sorare

Sorare, the player-owned fantasy sports game leveraging NFTs, has welcomed Serena Williams as an advisor to its board of directors.

One of the most iconic athletes, Williams is also an entrepreneur, brand builder, and investor at the forefront of sports and technology.

Sorare is combining NFT collectibles with fantasy sports to drive long-term utility and value for NFTs on the platform and beyond, unlocking a new era of sports fandom on and off the field.

Since it was founded in 2018, the company has experienced incredible demand and hypergrowth, increasing its trading volume from $7M in 2020 to $325M in 2021 and reaching more than 1 million users worldwide with 230 partnering sports organizations.

In her newly appointed role, Williams will guide the board on a range of topics, including developing Sorare’s relationship with athletes around the world, advising on Sorare’s strategies to expand into new sports categories, including women’s sports, as well as future impact initiatives for making Web3 more inclusive and diverse.

“NFTs have the potential to be a powerful tool for bringing equity and investment to women’s sports,” Williams shared in a statement.

“I’m excited to start working alongside Nicolas and the team because they understand the relationship between athletes and fans unlike anyone else in the category, and I believe Sorare will be setting the culture and tone of the future of sports entertainment,” she added.

Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.

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