Mercedes-Benz Unveils Electric Maybach Designed By The Legendary Virgil Abloh

Virgil Abloh’s impact in the technology and fashion industry continues to go unmatched. Mercedes-Benz is honoring Abloh, who passed away late November after an aggressive battle with cancer, announcing the Project Maybach concept. 

He worked on the initiative alongside Mercedes-Benz Chief Design Officer Gordon Wagener.

The 41-year-old guided the luxury vehicle’s design, which carries the essence of the former Mercedes-Maybach 6 concept released in 2016.

Abloh’s creativity birthed Project Maybach’s front-end features such as circular headlights, according to a report by Car and Driver, as well as the four auxiliary lights enhanced by a bull bar attached to the bumper, and four additional lights extending from the roof rack. 

The electric coupe is decked out for off-roading, with thick, knobby all-terrain tires and an exterior roll cage sprouting up and over the cabin. There are also tough metal skid plates at the front and rear and body cladding with exposed rivets over the wheel wells.

“Mercedes-Benz is devastated to hear of the passing of Virgil Abloh. Our sincere thoughts are with Virgil’s family and teams.

“Now opening the world of our collaboration and Virgil’s unique vision to the public, we want to respectfully celebrate the work of a truly unique design talent, which created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work,” said Mercedes-Benz AG, according to BET.

While it’s unclear whether Mercedes plans to bring Project Maybach to life, the luxury brand revealed the product “exemplifies the possibilities of future design.”