December 16, 2021

Kenyan Startup Wowzi Raises $3.2M To Expand Work On Social Media Influencer Campaigns

Kenyan-based startup Wowzi — created to transform social media users into brand influencers — has secured $3.2 million in its latest seed round.

Africa-focused venture capital firm 4DX Ventures led the round.

Other investors include ​, Golden Palm Investments, LoftyInc Capital, Afropreneur Angels, and Future Africa. Andela co-founder Christina Sass and former Andela executives Jessica Chervin and Justin Ziegler.

The new funds will spearhead operations in Ghana, Nigeria, and South Africa to fulfill its goal to expand beyond their current scope of Kenya, Uganda, and Tanzania. 

The platform is designed to help brands automate influencer marketing workflows and programs.

With the startup, you can scale your efforts beyond a few dozen personalities and engage thousands of people at once across multiple campaigns, across various channels, and set the parameters of your campaign, and they manage the rest.

Its co-founder and CEO, Brian Mogeni said, “We are primarily focused on expanding across Africa in 2022 and other emerging markets globally. We are also adding new product capabilities and features as we continue to develop our technology and provide additional value to our communities.

The startup places influencers into nano, micro, mega, meta, and super celebrities, but the application focuses heavily on nano and micro-influencers.

To become a Wowzi influencer, interested prospects with at least 250 connections on a social site will be considered. However, they will have to complete several verification steps before securing any marketing campaigns.

Wowzi has assisted creative agencies and brands in elevating their campaigns, working with 200 brands, including industry names such as Coco-Cola, Netflix, Safaricom, Diageo, P&G, and Absa Bank. To date, it has created 15,000 campaigns and landed influencers over 200,000 paid opportunities since the companies inception in 2019. 

Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.

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