Black-Owned Start-Up, Ziscuit, Joins Techstars To Put More Food On Family’s Table

Ziscuit, which is thought to be the world’s first grocery search engine, today announced it will launch its platform at the 2021 Techstars Farm To Fork Accelerator Demo Day.

The all-new grocery search engine will initially launch in two zip codes in the Atlanta metro area. It will help budget-sensitive customers save $5 to $10 per shopping trip by instantly showing them where the cheapest groceries are in their neighborhood.

After Ziscuit’s Atlanta launch, the company will target 25 additional cities. 

Founder & CEO Mark Anthony Peterson said he started Ziscuit because, according to FeedingAmerica.org, 35M people struggle to put food on the table.

“The only way for these shoppers to fight back is to clip coupons and make multiple stops during a shopping trip to save money.

“Unfortunately, despite the hours they invest preparing to shop, they are only saving pennies”. Ziscuit’s algorithm instantly shops grocery lists with neighborhood stores and suggests combinations of store options that save consumers time and money.

“My late mother spent countless hours combing through store flyers, clipping coupons, and making multiple stops to stretch our grocery budget. Ziscuit would have made her life a lot easier by saving her more money and more time,” he added.

According to its founder, the start-up, which is one of the 11 companies chosen to participate in the exclusive Techstars Farm to Fork Accelerator, aims to empower underserved shoppers with information that will put more food on their tables.

The Techstars programs support dozens of fast-growing and innovative startups to rapidly increase their awareness and accelerate growth, like ClassPass to SendGrid, to name a few.

The event takes place on October 4th.