Whirlpool Partners With Black-Owned App To Support The Autistic Community
Home appliance brand, Whirlpool, has partnered up with Black-owned app, Magnusmode, to help further support the autistic community through technology.
What is Magnusmode?
Magnusmode, founded by Nadia Hamilton in 2021, was inspired by her autistic brother Troy who found it challenging to carry out certain everyday tasks.
To help her brother with tasks like brushing his teeth, Hamilton decided to hand-draw a step-by-step guide on cards. Hamilton says that the cards became a go-to guide for her brother, providing him with the structure and confidence he needed to carry out those tasks independently.
Hamilton went on to build Magnusmode, a tech company dedicated to eliminating the barriers the autistic community faces when trying to live independently in the real world.
MagnusCards
Magnusmode’s first model, MagnusCards, is a digitized version of the cards Hamilton used to write for her brother growing up. The app consists of a life skills library that provides users with a step-by-step visual guide to managing everyday tasks.
Each card in the set has been specifically curated to assist members with visual cues and step-by-step instructions for everyday tasks, from brushing their teeth to grocery shopping.
As a part of the organization’s partnership with Whirlpool, 10 new Home Care digital guides will be available in Magnusmode’s app. The brand’s new cards will be the first in the app’s ‘Home Care’ category, designed to simplify and break down kitchen and laundry tasks.
“We are thrilled to collaborate with Whirlpool brand to provide Home Care Card Desks to autistic and neurodiverse Canadians,” said Nadia Hamilton, Founder and President of Magnusmode, in a press release.
“Having support for daily living activities removes barriers to independence in the home, and empowers people to care for their personal space, their family and themselves.”
The new Home Care Cards will prove to be hugely beneficial to the autistic community in Canada. To date, 1-2% of Canadians are on the autism spectrum, meaning thousands of Canadians stand to benefit from learning how to live more independently.
