October 24, 2024

Timbaland Joins AI Music Company Suno As Strategic Advisor, Launches $100K Remix Contest

Timbaland x Suno

Four-time GRAMMY® Award-winning producer Timbaland has joined Suno, a leading AI music creation platform, as a strategic advisor.

This collaboration comes after months of Timbaland actively using Suno.

Love Again Remix Contest

To mark the beginning of this partnership, Timbaland previewed his latest single, “Love Again,” exclusively on Suno, inviting artists from around the world to participate in a remix contest.

The contest, launching 24 hours after the announcement, will offer over $100,000 in prizes, with Timbaland himself providing feedback on submissions. 

The top two remixes will then be released on major streaming platforms, giving aspiring artists an opportunity to collaborate with the producer.

Making AI work for artists

Timbaland’s goal is to use AI to create creativity, empowering both established and emerging artists to explore new possibilities in music production.

“We have a unique opportunity to make AI work for the artist community and not the other way around,” he said in a press release.

“With Timbaland’s guidance, we’re helping musicians create music at the speed of their ideas, whether they’re just starting out or already performing at stadiums,” Suno’s CEO, Mikey Shulman, added.


Feature Image Credit: Timbaland x Suno

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.