November 25, 2024

NBA Star Giannis Antetokounmpo Launches VC Fund To Invest In Sports And Entertainment

Giannis Antetokounmpo

Milwaukee Bucks star Giannis Antetokounmpo has launched a new venture capital firm, Build Your Legacy Ventures (BYL Ventures). 

Build Your Legacy Ventures

This innovative firm aims to create growth in sports and entertainment industries by connecting founders with industry leaders.

“This fund is not just about capital,” Antetokounmpo stated in a press release.

“It’s about forging partnerships and opening my network to accelerate the growth trajectory for companies. I want to help other entrepreneurs, especially those who have faced barriers, to grow and succeed.”

Backing Women in Sports

BYL Ventures has already made headlines with its first investments, including Unrivaled, a professional women’s 3-on-3 basketball league co-founded by Napheesa Collier and Breanna Stewart.

The league aims to redefine women’s basketball, creating a platform for athletes to showcase their skills in an innovative format. 

This aligns with his vision of leveraging BYL Ventures to empower underrepresented voices and inspire the next generation of changemakers.

Beyond Basketball: Expanding the Legacy

BYL Ventures is only the latest addition to Antetokounmpo’s growing portfolio. 

Earlier this year, he launched Improbable Media, a film production company, and has invested in ventures such as the Milwaukee Brewers, Nashville SC, and LA Golf Club.


Feature Image Credit: Sky Sports

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.