September 19, 2023

Meet The Apprentice Star Trying To Bridge The Gap In Africa’s Workforce With His Remote Hiring Startup

Samuel Brooksworth

Tech-based startup Remoteli connects African professionals with companies seeking to build a more diverse, skilled workforce.

According to their CEO, Samuel Brooksworth, “Africa’s most educated generation has emerged from schools and universities.” Despite this, over one-third of the continent’s 420 million 15-35-year-olds are unemployed.

According to Forbes Africa, the market for remote workplace services is set to grow from $20.1 billion in 2022 to $58.5 billion by 2027. 

Founding Remoteli

London-born Ghanaian Samuel Brooksworth saw a gap in the market for a platform that could connect businesses with individuals from diverse backgrounds and skill sets across Africa as remote working increased.

Described as a tech-led, on-demand staffing organization, Remoteli empowers companies worldwide by connecting them with talented and ambitious African graduates.

Remoteli’s AI-powered software matches organizations with staff members based on personality matching and organizational culture.

It also provides opportunities for individuals to work within companies, regardless of their location.

“These collaborations have enabled us to tap into existing networks, promote digital literacy, and create job opportunities for a diverse talent pool, leveraging advanced algorithms and data-driven insights to create the perfect match between job seekers on the continent and employers,” said Brooksworth.

The company has since grown from two employees to over 100 staff with business hubs in Kenya, Uganda, Tanzania and Nigeria.

Leveraging The Apprentice

Brooksworth appeared on The Apprentice reality TV series in 2016, where he leveraged the platform to gain visibility for his business idea.

Brooksworth told Forbes that the reality TV series gave him the opportunity to sell his ideas and display his sales skills, which he had from a young age.

After having small-run businesses through school and university, he joined Enterprise-Rent-A-Car, a car rental service. He consistently made it to the top five in the Elite Club, where its top sellers were rewarded for their hard work.

He applied for The Apprentice with an idea that was similar to Remoteli.

After speaking with several senior executives, business leaders and C-Suite individuals about the challenges during the pandemic and a trip to Ghana, he eventually solidified his idea for Remoteli.

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.