Cycmode, A Black-Woman Owned Studio, Is Bringing Tech And Entertainment To Fitness
Inspired by cinema, music video experiences, and interactive gaming, Cycmode is a boutique fitness studio offering multiple fitness offerings under one roof — indoor cycling, strength training, and yoga.
The VR and in-studio space was launched in January by Tasha White.
The first-floor indoor cycling studio features 35 bikes and a wall-to-wall massive 60-foot-wide curved video screen set in a cycling theatre.
Workouts such as THE TRIP™ give riders the sensation of climbing and sprinting through digitally-created worlds paired with indoor cycling bikes that mimic an actual cycle, allowing riders to lean, turn and steer.
Ms. White, the company’s CEO, said: “Without experiencing it when we mention we’re immersive, most clients immediately envision we’re cycling wearing a VR headset. That’s not needed here.
“Once on the bike and with coaching from Cycmode Instructors, riders are immediately swept into the workout experience and begin leaning into turns, ducking under bridges, or doing power climbs to music videos like Cardi B, which adds even more intensity to an already powerful workout.”
A separate multi-purpose studio on the mezzanine level features a 40-foot-wide video screen and offers a variety of fitness modes, including the team mode – a virtual or in-studio corporate team-building experience that promotes individual well-being and creates an environment that fosters increased team effectiveness.
As Cycmode grows, the plan is to take it to local colleges and universities to get students involved. White wants to build a franchise model with Historically Black Colleges and Universities such as Spelman.