March 1, 2023

Comcast Awards $2M Grant To The Hidden Genius Project

Comcast NBCUniversal has given a $2 million grant to The Hidden Genius Project to help advance their commitment to advancing digital equity.  

The Hidden Genius Project, launched by Brandon Nicholson, is committed to eradicating the obstacles against young Black boys by providing them with training and mentorship. 

The grant marks the extension of Comcast’s seven-year partnership with The Hidden Genius Project, which has helped them expand their programmatic, volunteer, and outreach work across communities. 

“Our continued partnership with Comcast NBCUniversal will equip us to engage even more Black youth with the skills, experiences, and networks to find their way into family-sustaining career pathways,” said Brandon Nicholson, CEO of The Hidden Genius Project in a press release.

The partnership will see The Hidden Genius Project receive a $2 million grant to further the organization’s work in providing Black youth with critical digital skills. 

According to reports, despite Black Americans making up 14% of the U.S. population, only 7% make it into the tech industry. The Hidden Genius Project is one of the few organizations working to change this by creating pathways for Black male youth to take up space in the tech industry.

“The lack of digital skills continues to be a determinant of future economic opportunity,” said Dalila Wilson-Scott, Chief Diversity Officer of Comcast. 

“We must ensure that young Black men have access to the resources and programming that will put them on a path to success in our digital economy.” 

Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.