Chpter Secures $1.2M For AI Platform That Streamlines Sales Across Instagram, WhatsApp, And TikTok
Chpter, an AI-powered conversational commerce platform, recently secured $1.2 million in pre-seed funding to drive the growth of its business.
Chpter’s platform helps businesses sell more efficiently on popular social platforms such as WhatsApp, TikTok, and Instagram by automating conversations, marketing, and payments.
Making social media sales easier
As social commerce continues to grow in Africa—where e-commerce is projected to reach $46 billion by 2025—many businesses face challenges managing customer interactions and conversions, according to Chpter.
To address these challenges, Mesongo Sibuti (CTO), Kuria Kevin (CPO), Mark Kiarie (COO) and Tesh Mbaabu (CEO) partnered to build Chpter.
Chpter’s platform integrates customer chats from multiple social media platforms into a single dashboard, allowing businesses to improve order management and offer personalized customer engagement.
By addressing gaps in the sales process, such as abandoned carts and slow responses, Chpter helps businesses maximize sales opportunities.
“A WhatsApp-led e-commerce experience makes it more inclusive and accessible to the underserved mass market, due to its low data and digital literacy requirements as well as the over 95% usage rate in many emerging markets” said Chpter COO Mark Kiarie in a press release.
Expanding Chpter’s Footprint
The pre-seed funding round was led by Ken Njoroge of PANI and supported by several key investors, including Plesion Capital, Techstars, and Renew Capital.
Chpter plans to use the funds to accelerate product development, expand into additional Sub-Saharan markets, and enhance its sales and marketing efforts.
With customers like Britam, Decathlon, and Kicks Kenya already benefiting from its platform, Chpter is well-positioned to continue leading the social commerce revolution.
The company is also an approved Meta partner, which allows it to use advanced features on WhatsApp, Facebook, and Instagram, further enhancing its clients’ ability to engage with customers and close sales.
Image Credit: Chpter
Update: This article was updated on September 10, 2024 to include details on Chpter’s founders.
