June 16, 2023

BLK Launches A Digital Hub For Black Dads Leading Up To Father’s Day

Black dads community

The dating app for Black singles, BLK, has introduced its new Father’s Day campaign “BLK DAD ENERGY.”

The campaign aims to become the epicenter of Black fatherhood. It gives single fathers a community to talk, share stories, and spread love through its digital hub.

BLK DAD ENERGY includes multiple sections for members to utilize, such as “Girl Dads” for fathers who want to better their relationships with their daughters and “Dating Dads,” a segment for rebuilding Black love in one’s life.

For example, ”Girl Dads” features segments and videos with Relationship and Intimacy Expert Marissa Nelson.

It breaks down any awkward conversations a father and daughter may encounter, such as discussing building their self-esteem, their first period or romantic relationship, and other milestones young Black girls and women may face as they grow older.

The aim is to create a safe and informative atmosphere for the parent and child.

“By providing a comprehensive digital hub, expert advice, and exclusive Father’s Day cards, we aim to uplift and strengthen the bonds between Black single fathers and their children, fostering love, understanding, and resilience within our community,” said Jonathan Kirkland, head of brand and marketing for BLK in a press release.

BLK DAD ENERGY also includes a “Single Dads” category, detailing how to rebuild Black love into their lives.

There is a two-part YouTube video with a group of Black fathers who have unfiltered conversations with comedian and media personality, Jessica Woo about the highs, lows, and funny moments of dating whilst being a dad.

Together with Nelson, the team curated a “Dad Toolbox” to help and guide Black dads in their day-to-day lives with their kids. The sections include links for mental health and emotional wellness, co-parenting, communication health, hair care, dad crews, books for dads, and a list of children’s books.

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.