July 14, 2026

Black-Led Fintech Company Builds $150M Loan Portfolio to Support Underserved Homeowners

Black family at home

A Black fintech home-improvement financing platform has announced a new $150 million home-improvement loan portfolio. TGUC Financial, Inc. aims to fix the broken home improvement market by providing loans to homeowners, contractors, and lenders.

The platform uses AI on both the business and customer service sides, with human agents. It also matches homeowners with vetted contractors through SmartMatch.

The $150 million home-improvement loan portfolio

The new initiative will help underprivileged communities upgrade their homes. The capital base of a credit union and a Community Development Financial Institution collaboration seeks to provide capital to low-income targeted populations.

“The home-improvement lending market was built to serve people who already have easy access to credit. We built TGUC for the ones it wasn’t built for,” Russell Bryant, CEO and Founder of TGUC Financial said in a press release.

“The technology is a means. The point is that a family investing in the largest asset they own gets a fair, fast answer and a clear path — whether or not they fit the prime-borrower box the industry has always drawn around home equity. That box has a history. We’re in business to redraw it.”

About TGUC

TGUC Financial, Inc. is a Black-owned home improvement financing platform headquartered in Englewood, Colorado. Russell Bryant launched the company in 2023. TGUC offers homeowners loans up to $100,000 for home improvement projects and provides contractors with a platform to offer these options to their clients.

Its CEO, President, CFO, and Chief Growth Officer are all African American, and people of colour make up 75% of its 12-person team.


Image: Jimmy Dean

Habiba Katsha

Habiba Katsha is a journalist and writer who specializes in writing about race, gender, and the internet. She is currently a tech reporter at POCIT.