Canvas Beauty Founder Sets $1M TikTok Live Record
The founder of Canvas Beauty, Stormi Steele, says she has become the first creator to reach $1 million in sales from a live session on TikTok.
Canvas Beauty
Steele launched Canvas Beauty in 2018 and sold more than one million units in its first year before going viral on Facebook in 2019 with her Canvas Beauty’s hair blossom serum, according to AfroTech.
Canvas Beauty then did $20 million in business in 2020, but by 2022, she was virtually broke even and almost losing the business.
However, she bounced back in 2023 after launching a new product, body glaze, on TikTok, which revitalized the company.
The glaze immediately took off on the platform, where the company now has close to 400,000 followers.
According to a press release, Canvas Beauty’s Body Glaze line has sold over a million units in its debut year.
$1M On TikTok Live
Steele sat behind a bright pink table with haircare and beauty products for more than five hours last week.
More than 20,000 people purchased items from the business during her stream, which led to the news of her history-making being announced during a phone call with TikTok’s global team.
“This was the 1m dollar live moment from here in Alabama and LA!!! Im going to carry this with me forever! We freaking made the BLUEPRINT. To be the FIRST person and brand to accomplish this epic feat and being a part of TIKTOK history is a dream come true,” Steele posted on her Instagram.
“Add being a BLACK FEMALE from a no stoplight town learning on her own on top of that just makes it much sweeter!!!”
Last year, Steele spoke with Black Enterprise about making content, explaining that she’s very good at telling people and showing people in content and video format why they need a product, what it does, and getting them excited about it.
Image Credit: Canvas Beauty via Inc
