Will Smith and Jada Pinkett Smith’s Westbrook Inc., a multimedia and entertainment venture company, is entering the anime world through a strategic partnership with the newly formed Studio Azuki. Studio Azuki, a US-based animation company, is a joint venture between NFT brand Azuki and Japanese firms Comisma Inc. and Xenotoon Inc. The studio aims to merge Web3 technology with anime to create next-gen content for global audiences. The collaboration will combine Studio Azuki’s production skills with Westbrook’s extensive Hollywood network and expertise in global entertainment, as first reported by Variety.