Steph Curry’s Thirty Ink generated $173.5 million in revenue in 2024, according to CBNC. Thirty Ink is a brand conglomerate that houses all of Curry’s business entities, including Unanimous Media, Gentleman’s Cut bourbon, and Underrated Golf and Basketball. A high percentage of that revenue came from its partnership with Under Armour, where the basketball player launched the Curry Brand, a basketball and golf footwear and apparel brand company. He is also the president of that brand. In 2023, Curry was given $8.8 million Under Armour common shares, valued at $75 million