Steph Curry’s Businesses Generated $174M In Revenue Last Year
Steph Curry’s Thirty Ink generated $173.5 million in revenue in 2024, according to CBNC. Thirty Ink is a brand conglomerate that houses all of Curry’s business entities, including Unanimous Media, Gentleman’s Cut bourbon, and Underrated Golf and Basketball.
A high percentage of that revenue came from its partnership with Under Armour, where the basketball player launched the Curry Brand, a basketball and golf footwear and apparel brand company. He is also the president of that brand. In 2023, Curry was given $8.8 million Under Armour common shares, valued at $75 million at the time, as well as other awards and incentives.
Thirty Ink generating $173.5M in revenue in 2024
As Thrity Ink’s portfolio continues to grow, each business is making financial gains. Suresh Singh, the company’s secretary-chairman, helped transform Curry’s business from SC30 to Thirty Ink, widening its scope to different business lines.
“It’s completely unique,” said Singh. “One of the big things, I believe, is that there’s a lot of athlete- and celebrity-driven partnerships and businesses that aren’t necessarily focused on profit, aren’t necessarily focused on mission. We do both.”
Unanimous Media, which launched in 2018, has seen year-over-year profits and is four years into a first-look deal with Comcast’s NBCUniversal. The agreement was signed for “high eight figures” and has already been renewed once. Next year, it will release its first feature-length movie, “GOAT,” about a billy goat that plays basketball, with Sony Pictures Animation.
DEI rollbacks affecting Curry’s businesses
Curry and John Schwartz, owner of the Amuse Bouche Winery in Napa Valley, collaborated with Boone County Distilling Co. to develop Gentleman’s Cut. Last year, Thirty Ink was in discussions to sell a portion of its stake in Gentleman’s Cut to a buyer who wanted to feature a Black-owned business. However, Trump’s executive orders to roll back DEI efforts blocked the deal, as stated by a person in a similar situation.
That deal would have valued the business between $120 million and $200 million, the person stated. A Thirty Ink spokesman declined to comment.
But Curry has his commitments to DEI with his Curry’s Underrated Golf business, which was created to allow Black and brown children to participate in a sport that wasn’t historically catered to them.
Image: Jerritt Clark/Getty for Gentleman’s Cut
