Tennis star Coco Gauff is building on her partnership with UPS by teaming up with entrepreneur Emma Grede to advise small-business owners. Gauff became a UPS brand partner in 2023. The new campaign, titled “Unlocking Potential,” leads with Grede mentoring three upcoming entrepreneurs — Classy Casita, Petrova Chocolates, and Anima Iris. Grede and Gauff supporting small-business owners The campaign, created by The Martin Agency, begins with an anime-inspired spot featuring the 20-year-old phenom announcing her collaboration with Grede. Then, Grede will meet with the entrepreneurs to offer advice and mentorship.