Artists including Drake, Rihanna, The Weeknd, and Kendrick Lamar are returning to TikTok, as the platform has reached a new agreement with Universal Music Group (UMG). UMG had recently begun pulling its music from TikTok after their old contract expired, and the two companies couldn’t reach an agreement in new negotiations. What Does The New Partnership Mean? The joint agreement aims to mark a new era of collaboration, built on a shared commitment to help UMG’s artists and songwriters achieve their creative and commercial potential. They are also working together to realize new monetization opportunities utilizing