Toro Taxes and Trez, two Latine-owned companies, have formed a strategic partnership to better deliver their services to Latine entrepreneurs across the U.S. The Partnership The Latine market represents nearly 19% of the country’s population and continues to be the fastest-growing demographic in the US. Toro Taxes, the largest Hispanic tax preparation and business services franchise in the U.S., operates over 200 locations nationwide. Trez, a specialized payroll and benefits platform designed for the Latine community, will serve as the primary platform for onboarding the Toro Taxes’ clients onto the
Hispanic and Latine employees feel pressured to conform to mainstream office norms at the expense of their authentic selves and cultural heritage, a new study by Coqual has revealed. Hispanic and Latine professionals represent a rapidly growing demographic in the U.S. workforce, yet they continue to navigate several stereotypes, colorism, and cultural invisibility. The Coqual study used a mixed-method approach, including surveys, focus groups, and expert interviews, involving more than 2,300 full-time professionals across the United States. The pressure to assimilate Key findings indicate that 68% of Hispanic and Latine professionals with sponsors
Trez, the first U.S. Latine payroll platform company, is reshaping the financial landscape for Latine businesses in America. Trez Recognized by notable institutions like Techstars, Forbes, Inc., and Stanford GSB, Trez provides specialized payroll, benefits, and financial services solutions. The platform is specifically designed to support the burgeoning Latine business community. Trez emerges at a crucial time when Latine-owned businesses, contributing $500 billion in annual sales and millions of jobs, are becoming vital in the U.S. economy. According to the Bureau of Labor Statistics, Hispanics will constitute 78% of the new workforce entrants between 2020 and
New York-based fintech startup Comun is redefining the bank experience for Latine immigrant communities in the US and reimaging local banking for the digital world. Founded in 2021 by Andres Santos, CEO, and Abiel Gutierrez, CTO, both of whom experienced financial exclusion upon migrating to the US, Comun has secured $9 million in funding to date. Banking Disparities in the Latine Community The Latine population contributes a staggering $3.2 trillion to the US GDP. This makes it the world’s fifth-largest economy, more than the GDPs of India, the UK, and
Fuse Media has turned to AI dubbing for a Spanish-language version of its FAST channel Backstage. Fuse Media is a Latino-owned, global entertainment company, leading in the creation and distribution of inclusive, purpose-driven stories and experiences for and with culturally diverse young adults. Some of the shows have won awards such as the Peabody, Emmys, Critics Choice, and Candian Screen Awards as well as their diversity awards from NAACP, Imagen, GLAAD, the Gracies, and NAMIC. The Latino-owned platform has now teamed with UK-based AI dubbing company Papercup to launch Backstage
Mundo Hispanic Digital, one of the oldest Certified Minority Latino media platforms in the US, has announced the launch of the MundoNow Project. The new Latino network aims to help advertising push beyond stereotypes to reach bilingual and second and third-generation Latino Americans. Breaking Latino Stereotypes Mundo Hispanic Digital is the parent company of the bilingual news and entertainment site MundoNow. President and CEO of MundoNow, Rene Alegria, has been working on breaking Latino stereotypes in the publishing content industry for over 25 years. According to Ad Exchanger, most programmatic
