Global advertising agency 72andSunny is facing backlash after launching a new app that critics say mimics Spill, a Black-owned next generation social platform designed to put culture first. According to Kenya T. Parham, Spill’s Chief Growth Officer, 72andSunny’s Amsterdam office unveiled an app called SPIL*, which shares striking similarities with Spill. In a now-deleted LinkedIn post, the agency described SPIL as “a new type of news brand, made specifically for Gen Z in Europe.” Several Spill community members voiced their disappointment directly on the agency’s LinkedIn post before it was