NYSE-listed e-commerce platform Jumia experienced a drastic change in shopping habits across its markets in Africa last year, as more shoppers bought everyday products as opposed to electronics. According to a newly released Jumia Africa E-commerce Index 2021 report – consumables were in demand across the African continent during the series of lockdown. Shopping for essentials such as foodstuff, fashion, and beauty products saw Jumia’s total sales value of Fast-Moving Consumer Goods grow by 13 percentage points last year, from 44% in 2019, the report said. The report also added that