When TikTok soared in popularity in 2020, the hard seltzer drinks market saw sales double to $4.1 billion.  While the stars were aligning, Nectar Hard Seltzer was a new company attempting to take on established brands such as White Claw and Truly. A unique marketing strategy involving our favorite new social media app and SMS texting would be the secret to their success. When Jeremy Kim received a phone call from his future co-founder, John Dalsey, he couldn’t have predicted the journey they would go on.  Asian-Inspired Hard Seltzer “Hard seltzer is killing