Actor, writer, and comedian Issa Rae is launching a new company, Ensemble, to connect brands with diverse creators. Ensemble Connecting Brands With Diverse Creators Ensemble is a next-generation branded entertainment company bringing production and distribution infrastructure to a diverse group of creators. The company collaborates with brands, platforms, and publishers to produce and distribute content that shapes culture while engaging audiences. Their primary mission is to make the creator economy more equitable for underrepresented creators, as research has previously found that Black creators, on average, made 35% less than white creators. Ensemble is funded
Issa Rae keeps her private life to herself, but when it comes to business, she’s all about “getting her bag.” As she prepares for the return of Insecure season 5, a show about navigating through adulthood from an African-American female perspective, POCIT has decided to take a deep dive into her several startup investments. We break down which companies the producer, actress, and writer has invested into and how the businesses are thriving. Streamlytic – Founded in 2018 It seems Issa’s first investment was in a tech company that aims to
Issa Rae has joined forces with American Express and the U.S. Black Chambers Inc. to help push their joint mission to expand their ByBlack initiative by launching the “first national certification program exclusively for Black-ownership designation.” The free platform, which was designed as a directory for Black-owned businesses, will now offer Black business-owners the opportunity to easily obtain approved accreditation that their customers and other companies can trust when spending with them. “Black businesses are American businesses,” Rae said, adding, “I think it’s one thing to support them during a very specific time when
