The Sims franchise, hair brand Dark & Lovely, and award-winning gaming content creator Danielle “Ebonix” Udogaranya have partnered to address the lack of diversity in gaming. Introducing More Black Hairstyles In Sims Dark & Lovely, a leading hair color brand for Black women, is known for its products tailored to the specific beauty needs of Black women. Collaborating with The Sims 4 and Ugogaranya, they aim to enhance the representation of Black hairstyles within the game. This effort is to empower Black gamers to express themselves more authentically in virtual spaces. “We are excited with this
Dove has launched the world’s first and complete guide for coding natural hair in video games with Code My Crown. The guide was created by Black artists in partnership with the Open Source Afro Hair Library. Black Hair In Video Games Despite all the technological advancements in video games, depicting natural hair and protective styles is still limited, highly stereotypical, and not representative. According to Dove, 85% of Black gamers believe video games poorly represent textured hair. Data also shows that 91% of Black gamers are eager to see themselves
Black-owned beauty-tech company Myavana is using AI to provide personalized insights and hair regimens that work for women of color. Myavana is the brainchild of computer scientist Candace Mitchell Harris. Her natural hair journey led her to seek data-driven, intelligent hair care solutions everywhere, from the lab to the Metaverse. The Science of Hair Data reveals that Black consumers drive the global hair-care market, spending nine times more on hair-care products than other racial groups. Black women, in particular, spend about $1.7 billion annually on hair-care products. While studying computer
