Created by fintech professional Viola Carmona, Tussle is the new livestream platform taking on TikTok’s Live feature with better revenue terms and fewer restrictions. Carmona’s Journey To Tussle TikTok first introduced its Live feature in 2019, enabling creators to earn through virtual gifts. However, according to AFROTECH, Carmona’s friends and creators experienced the platform’s 50/50 revenue split firsthand after often conducting near 24-hour livestreams only to receive a fraction of their due earnings. “Some of my creator friends that I built a community with, they found a lot of problems with
YouTube has launched its Inclusive Media Initative, allowing creators to self-identify in ways that capture their multiple identities and allow advertisers to target their advertising better. The initiative is in partnership with Pixability, the leader in brand suitability and contextual targeting solutions for advertisers on YouTube. The Inclusive Media Initative For the first time, YouTubers can self-select how they identify regarding their race, sexuality, and other factors. Previously, creators on the platform had to rely on party ad vendors to choose the identity labels presented to advertisers, which often limits
