Tech accessory company, oraimo, has announced a new ambassadorial deal with Grammy award-winning artist Burna Boy. For many, the partnership between one of Africa’s leading tech brands and the artist known as the ‘African Giant,’ is a marriage made in heaven. What is oraimo? Described as ‘as far from your regular smart accessory brand,’ oraimo is Africa’s leading TWS (true wireless technology) and smartwatch brand. The company’s initial product line of durable charging bricks and chords became hugely popular amongst the Nigerian community when it first launched due to its
It was rare to see a Nigerian startup raising $10 million ten years ago but now the country’s fintech unicorns are becoming just as valuable as its banks. Every other month we’re hearing about startups all over the country raising capital but a new report has found that in 2021, investors, including global giants SoftBank and Tiger Global, put a total of $1.37 billion into Nigerian startups, according to Africa: The Big Deal, a pan-African funding tracker. But to justify large valuations, companies need to demonstrate growth, which means spending big on customer acquisition.
