When Simone Biles left a Nike endorsement reportedly worth $1.6 million a month and signed with Athleta in 2021, it shocked the sports world. Biles’ move was not about money but about her values and feeling supported as an individual, Merca reported. From performance marketing to values-first partnership The four-time Olympic gold medalist exited Nike months before the Tokyo Olympics. Athleta, the Gap Inc.-owned activewear brand, offered a partnership structured around collaboration and product development. The deal included direct work with Athleta’s design team and a focus on Athleta Girl,
Three-time Grammy Award–winning artist Megan Thee Stallion has opened her first Popeyes restaurant as a franchise owner, turning a high-profile brand partnership into a direct stake in a revenue-generating business. The restaurant opened this week on Washington Avenue in South Beach, Miami, a high-traffic corridor popular with both locals and tourists. It features Megan-themed design elements and menus. From Campaign Partner to Franchise Owner Megan’s Popeyes location builds on a relationship that began in 2021, when she and the fast-food chain announced an expanded partnership that went beyond a typical celebrity
Twitch streamer Kai Cenat has announced his partnership with Nike, becoming the first streamer to forge such a connection with the global sportswear brand. Meet Kai Cenat Cenat is a 22-year-old American content creator who streams on Twitch and posts videos to YouTube. He shared his first video on his main YouTube channel in 2018, and the channel now has nearly 5 million followers. Since then, he has grown his audience across two different YouTube accounts and his Twitch channel, now with 9 million followers. Cenat has also won Streamer
