Black Americans are more likely than the wider U.S. population to use virtual multichannel video programming distributors (vMVPDs) like Hulu, Sling, and YouTube, as well as free ad-supported TV (FAST) services like Tubi and Pluto TV. A recent Horowitz Research report highlights that content targeted at Black audiences is a key factor driving this trend. Black audiences Want Black content The new annual FOCUS Black report reveals that over 3 in 5 Black households consider content geared toward Black audiences vital. “With retention being a challenge in the SVOD and
Are Black and Latinx neighborhoods more prone to experiencing slower internet services? According to a recent study by The Markup, the households that suffered from slower internet service were based in prominently lower-income areas with fewer white residents. Despite the service being a lot slower than the other household, both are paying the exact same price for their internet services – meaning the slower internet speed doesn’t come at a cheaper price. Racial Digital Divide In the study, The Markup gathered and analysed more than 800,000 internet services from AT&T,
