As it prepares to open its first-ever retail locations, lingerie brand Savage X Fenty said its inaugural store in Las Vegas would feature augmented reality (AR) technology from apparel matching platform Fit: Match. Fit: Match. is designed to use body scans from Apple devices equipped with lidar to analyze shoppers’ body shape data and find their personal “fit twin” from the unique database created for each retailer. This twin is based on the shape profile of an actual person and functions as the shopper’s fit model. Fit: Match then recommends the