August 30, 2022

Drizly Launches ‘Sip With Purpose’ Initiative For Alcohol Brands With Underrepresented Founders

Leading alcohol e-commerce shop, Drizly, has announced the launch of its ‘Sip with Purpose’ program, dedicated to supporting and driving BIPOC-,  LGBTQIA-, and woman-owned brands in the alcohol industry. 

The platform’s ‘Sip with Purpose’ Brand Accelerator Program is now open for applications. The initiative, which will be highly beneficial for underrepresented founders, aims to provide businesses with a $4 million media commitment to raise awareness and drive support for these brands. 

Drizly, founded in 2012, is one of North America’s largest online alcohol marketplaces. The platform, which offers a variety of beer, wine, and spirits online, has partnered with thousands of retailers in over 1,000 cities to help them grow their businesses. 

“We have seen tremendous growth and demand for more diverse brands on Drizly over the last several years. The launch of our’ Sip with Purpose’ initiative is meant to further support and invest in these brands’ continued success,” said Cory Rellas, CEO of Drizly. 

“This program utilizes Drizly’s e-commerce expertise, industry relationships, and consumer marketplace to bring greater awareness to these entrepreneurs and their incredible products.” 

The year-long program will include training sessions led by industry partners and the Drizly leadership team. Founders can also hold meetings with top retailers and industry professionals. 

Participants will also receive free advertising across Drizly’s platform over 12 months and the ability to access marketplace insights to drive data-backed business decisions. 

Drizly is accepting applications until 12 September, and finalists will be announced in Fall 2022. 

Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.