July 15, 2022

Jordan Peele Launches NOPE VR Experience In Meta’s Horizon Worlds

Universal Pictures’ “NOPE,” directed and written by Jordan Peele, is one of this year’s most anticipated movies, and it has expanded into virtual reality. The multi-verse VR experience, which has premiered ahead of the film’s release this July, allows viewers to take an adventure in a virtual reality video game based on the horror film. 

Starring Daniel Kaluuya and Keke Palmer, the movie follows the story of two siblings residing in an isolated town that just witnessed a mysterious and abnormal event. In the most recent trailer, they discover that aliens are hovering over their city, and together they come up with an idea to record and sell the first authentic footage of UFOs. 

Jordan Peele’s production company, Monkeypaw Productions, will allow viewers to transport to Meta’s Horizon Worlds, where they will find passengers on the Monkeypaw train. From there, participants can transport themselves to the “NOPE World,” where they will experience a VR replica of the town of the movie based in Haywood Ranch. 

“It was important to create a unique audience experience for NOPE that celebrates Jordan Peele’s innovative filmmaking and ethos, said Alex Sanger, EVP of Global Digital Marketing, Universal Pictures.

“Partnering with Meta and Monkeypow enabled us to create a one-of-a-kind virtual reality experience in Horizon World. Together, we worked with a group of diverse creators who built a stunning world where fans can come together to explore NOPE and other Monkeypaw films, including Get Out and Us.” 

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Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.