August 26, 2022

Amazon Tests New Badge To Help Support Black-Owned Businesses

Black Business Month isn’t over just yet!

Amazon has announced that they are testing a new badge that aims to help boost the exposure of Black-owned businesses that buy and sell products through its online store. 

The initiative, which comes just after the anniversary of the app’s first Black Business Accelerator program, will highlight to customers when a Black-owned business sells a featured offer product. 

That way, customers can discover, shop, buy and support Black-owned businesses, ultimately helping small business owners expand their clientele and reach a broader demographic. 

“As part of Amazon’s commitment to supporting and empowering the Black community, we are testing a new badge to make it even easier for customers to identify and shop products that come from Black-owned businesses,” said Dharmesh Mehta, vice president of Amazon Worldwide Selling Partner Services. 

“We are eager to learn how the badge best helps customers discover Black-owned businesses and how it can help Black entrepreneurs succeed and grow in Amazon’s store.” 

Amazon has dedicated $10,000 in cash grants to help support Black-owned businesses through its accelerator program. According to the platform, the badge will help products sold and created by Black entrepreneurs appear more visible to customers. 

The multinational tech company will also be supporting the Black Girl Magic Digital summit, which is set to take place on August 27. 

Kumba Kpakima

Kumba Kpakima is a reporter at POCIT. A documentary about the knife crime epidemic in the UK got her a nomination for the UK's #30toWatch Young Journalists of the Year.