The Folklore, a platform known for connecting global consumers with African brands and diasporic fashion, has secured a substantial $3.4 million seed funding. This round was spearheaded by Benchstrength Ventures, with contributions from Techstars, Black Tech Nation Ventures, and Slauson and Co. Connecting brands with Major Retailers In 2022, Folklore underwent a transformation. Originally a shopping platform showcasing primarly African brands, it now aims to enhance how emerging brands integrate into the retail landscape. “[Brands] would come to me for advice on how to expand their footprint, how to get a loan or how
Zuri, a Pan-African beauty startup, has achieved its first institutional tech investment from Launch Africa Ventures. Zuri’s Journey So Far Founded in 2016 by Gisela Van Houcke, Zuri has evolved from Van Houcke selling products from her car to a tech-driven powerhouse. The startup distributes beauty products such as hair extensions and cosmetics while aiming to empower Black women entrepreneurs and customers. Zuri offers a wide range of culturally relevant beauty products distributed through a hybrid model of physical salons, e-commerce, and social channels. The company has also developed a software platform
Nearly 60% of Black small- and mid-sized business (SMB) owners on TikTok say that the app is critical to their business’ existence, a new Oxford Economics report has found. TikTok’s Value For Small businesses Oxford Economics, in collaboration with TikTok, sought to understand the app’s economic value for local communities across the US. It surveyed 1,050 SMBs and 7,500 users in 2023 to gauge interactions and benefits derived from the app. Small and medium businesses generated $14.7 billion in revenues and supported 224,000 jobs on TikTok supported 224,000 jobs, the
Serena Williams, a legendary tennis champion, is making her mark in the tech investment world with her venture capital fund, Serena Ventures. Serena Ventures Following her retirement in September 2022, Williams has focused on the investment sector. With over 14 years of investment experience, she established Serena Ventures in 2014, a venture capital fund to empower women and underrepresented founders. This strategic move was born from Williams’ observation of the glaring lack of venture capital flowing toward specific demographics. As highlighted on its website, her venture proudly supports a diverse array of
Nourish + Bloom, the first Black-owned autonomous grocery store in the US, is reshaping how communities access fresh food after Shark Tank investors declined them. Founded by Jilea and Jamie Hemmings in 2022, Nourish + Bloom aims to reduce the nation’s food deserts, making eating healthy and convenient. Nourish + Bloom Nourish + Bloom is reportedly the first 100% AI-powered supermarket to be open for business 24/7. The store currently offers a range of essentials, from produce to toiletries, and a deli for prepared foods. However, unlike traditional stores, Nourish + Bloom operates
HERide, a rideshare platform focused on women’s safety, has become the first Black-owned company to secure a contract with Hartsfield-Jackson Atlanta International Airport. Co-founded in 2019 by Jillian Anderson and DeVynne Starks, HERide conducts thorough background checks on drivers and integrates in-ride security features to ensure passenger safety. Focused on women’s safety Anderson’s experience as a rideshare driver highlighted many women’s discomfort using traditional services like Uber and Lyft, especially at night. “There were a lot of women that were hesitant with riding with men at night using Uber and Lyft,” Anderson told AFROTECH. “I
Leigh Higginbotham Butler has a pioneering AI platform and network for Black women, Akina. Akina, which means “strong family bond” in Swahili, originated from a personal need to create a safe space for discussions and support among Black mothers. It has since evolved into a Community-as-a-Service (CaaS) app and platform that leverages culturally competent AI and machine learning technology. From A Social Network To A Movement Akina was initially started 2020 as a social media platform for Black mothers. “It came about in the aftermath of the murders of George Floyd, Breonna Taylor, Ahmuad
Atlanta-based agency Chroma Creators is using artificial intelligence to deliver branding and marketing that is crafted by AI but inspired by Black culture. Chroma Creators Chroma Creators founder, CEO, and chief creative officer Octavia Warren is known for her success with multicultural branding and marketing agency Creative Juice. With over a decade of debunking stereotypes, Warren is now using the power of artificial intelligence to reshape how brands connect with Black audiences. “I remember a time when you could not find a stock photo of a black hand holding an iPhone,” said Warren in
BeSocial, a short-form video app that empowers Black and African creators, is carving out a space in the tech landscape. The platform aims to combine short-form content, the practicality of social shopping, and social commerce. BeSocial Founded in 2022 by Kwesi Buabeng, a former executive at Ecobank, Google, and Coinbase, and his team, BeSocial’s vision is democratizing content creation. The focus on Black and African creators is a move acknowledging their role as trendsetters in social media, often without adequate recognition or compensation. Since its beta launch, BeSocial has been a hub of creativity and
The Gathering Spot (TGS) co-founders Ryan Wilson and TK Petersen have announced an expansion of the platform, marking a new chapter in their journey. TGS is Atlanta’s Black-founded and centered private membership club that recently became independent after being acquired by Greenwood in May 2022. Over the years, TGS has become a cultural epicenter, hosting figures such as President Joe Biden and Vice President Kamala Harris. Their influence also went beyond politics as brands such as Nike, Amazon, and Google and celebrities like LeBron James and Tyler Perry began to show their support. The Gathering Spot Comes To Texas However, as they celebrated their eigth anniversary at
