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When TikTok soared in popularity in 2020, the hard seltzer drinks market saw sales double to $4.1 billion.  While the stars were aligning, Nectar Hard Seltzer was a new company attempting to take on established brands such as White Claw and Truly. A unique marketing strategy involving our favorite new social media app and SMS texting would be the secret to their success. When Jeremy Kim received a phone call from his future co-founder, John Dalsey, he couldn’t have predicted the journey they would go on.  Asian-Inspired Hard Seltzer “Hard seltzer is killing

When Kwasi Kwarteng delivered the new UK government’s first major fiscal policy package in last week’s “mini-budget”, all eyes were on him in regards to how he would help Britain excel it’s tech scene. His predecessor, Rishi Sunak’s brand centered around being “a startup Treasury” — an agenda cut short when he resigned earlier this year. But it seems Kwarteng has made some key policy changes that some startups say will help fuel their growth. We’ve listed some of them blow: Plan: SEIS is broadened Kwarteng plans to widen access

Earlier this week, Calendly announced the acquisition of recruiting operating platform, Prelude to help further accelerate the platform’s vision of solving external scheduling challenges for individuals and members of the company.  Prelude, co-founded by Will Laufer and Alexander Soto, is a recruiting operation platform focused on improving the recruitment process to help improve the candidate’s experience. Over the years, Prelude has transformed how companies approach hiring, from communications and prep to scheduling and logistics. In addition, by increasing transparency, Prelude’s enterprise has made the hiring process a lot more seamless for customers.  Prelude and Calendly joining forces

As Africa’s tech ecosystem grows, the demand for talent is soaring. For young Africans, digital skills have become ever-more important and attractive. In 2021, according to the Africa Developer Ecosystem Report (pdf), Africa’s developer community grew by 3.8%, bringing the total number of developers on the continent to 716,000. The average local developer in Africa is seven years younger than their global counterpart and has up to three years of experience. The pandemic drove increased adoption of remote work around the world, leading to international companies recruiting African developers at

Omidyar Network has announced the launch of The Tech We Want program which aims to help build community, infrastructure, and a solid support system for technologists, thought leaders, and investors in the tech space. The four-year, $8 million program primarily focuses on connecting and empowering new leaders and technologies that focus on inclusivity, sustainability, and responsible innovation. “If we want to develop a responsible tech future, we have to intentionally change who and what we produce. We need to support diverse organizations and inclusive communities working to redefine what technology

As the world has become more digitized, more accessible payment systems such as Cash App, PayPal and Venmo have become hugely popular. According to data, Cash App has generated over 40 million monthly active users and over 100 million downloads. Recent research reveals that 59% of Black Americans report using Cash App, compared to 37% of Hispanic Americans and even a smaller percentage of white and Asian Americans. Hackers and scammers The popularity of these payment systems among Black and Hispanic Americans is in spite of concerns about security and

Armed with smartphones and armies of faithful fans, social media sensations such as Khaby Lame are building fortunes by redefining the rules of entertainment, advertising, and stardom. The inaugural Forbes Top Creators list highlights the 50 social superstars leveraging a combined 1.9 billion followers across social networks to earn $570 million in 2021 alone. Their average age is just 31. Next year’s windfall is significantly richer as famous personalities shift from influencers to owners, using their massive reach to start their own ventures—clothing lines, beauty empires, TV series, and fast food chains.

Timothy Armoo sold his influencer business Fanbytes to global digital marketing agency Brainlabs for an undisclosed eight-figure sum. He’s done what every aspiring business owner hopes to do – all at 27. We previously interviewed Timothy Armoo on the Techish podcast. Speaking to Sifted EU, Armoo, whose startup connects social media influencers with big brands for promotion work, says the acquisition is like a marriage. “You’re merging two companies, cultures and sets of people together, so you want it to be the right fit. Start “dating” partners while you’re still building

Headspace Health is acquiring Shine, a mental health and wellness app dedicated to providing an inclusive mental health experience for the BIPOC community. Founded in 2016, Shine has more than 45,000 paid subscribers and has reached over six million people by offering self-guided content. It also offers daily mediations, self-care courses, personalized support, and virtual workshops hosted by third-party experts and its community. The financial terms of the deal were not disclosed. Still, Headspace Health says the acquisition of the New York-based company will expand its ability to provide more

Navigating the world of dating apps is no easy feat, but what’s exponentially worse than trying to figure out if someone is actually six feet tall like their profile promises? Receiving messages that are inappropriate because of your skin color. Despite hours of scrolling, clicking, swiping, or answering personality questions, POC often find that they are as isolated on these apps as they were in a bar or at a party. Gendered racism on dating apps is not news. Yet we know rather little about how the daters experience gendered racism and how online

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