Ami Colé Is Projected To End This Year With $2.5M in Sales—And It’s Just Getting Started

Diarrha N’Diaye-Mbaye feels like a mother of two. Her entrepreneurial child, Ami Colé, celebrated its first birthday a few months ago, while her actual child, which arrived in February, is only a couple of months old.

N’Diaye-Mbaye, 32, launched the clean makeup brand designed for women of color during the pandemic, and now it’s projected to bring in $2.5 million in revenues by the end of the year, according to reports by BeautyIndependent.

It secured over $1 million in pre-seed funding. Katherine Power, Lindsay Peoples Wagner, Hannah Bronfman, Henry Davis, Greycroft, Debut Capital, and Imaginary Ventures are the investors and investment firms that backed it.

It first started with three products: Skin-Enhancing Tint, Light-Catching Highlighter, and Lip Treatment Oil, the bestseller that’s sold out three times and been called the “Telfar of lip glosses.” 

Three Black women model N’Diaye-Mbaye's makeup brand, Ami Colé
N’Diaye-Mbaye’s brand, Ami Colé, won a Beauty Independent 2021 Beacon Award

Some of the brand’s online success? Ami Colé also racked up 13.3 million impressions on social media, where it’s received 173,000 likes and 6,000 comments, 350 press features, and 15 beauty awards, including a Beauty Independent 2021 Beacon Award for best cosmetics product launch.

When speaking to BeautyIndependent, N’Diaye-Mbaye, said: “It’s been phenomenal so far especially considering we launched makeup during a pandemic when people were not only wearing masks but were pretty much at home.

“We’ve been able to prove our thesis and continue to build, which is a pretty big deal for a venture-funded business that was pre-product, pre-idea, and pre-proof of concepts.”

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Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.

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