A Permanent Store Dedicated To Black-Owned Products And Businesses Is Set To Open In London
After opening a pop-up in Westfield London last year, Black Pound Day is now set to open a permanent store in the shopping center.
Black Pound Day founder, Swiss of So Solid Crew, announced the opening of the permanent store on social media.
“This is an absolute special one for us because we are proud to officially say, we have signed a permanent lease to trade at Westfield London, the biggest shopping center in Europe, and we couldn’t have done it without You!!!!” Swiss wrote.
The launch of the pop-up store is another big moment for Black Pound Day which was established in 2020 to encourage people to support and invest in Black-owned businesses on the first Saturday of each month.
BPD opened a pop-up store in Westfield London during Black History Month last year, followed by calls to make it a permanent fixture in the shopping centre – which have now been answered.
“Glancing back to when we launched our pop up store in 2021’s Black History Month, it was a momentous achievement,” reads an official statement from the Black Pound Day page. “For those that participated, you could feel the energy shift, how we brought Black retail therapy to the high street, resulting in a mass feeling of reward, which was unprecedented.
