Facebook Supports Black Women Entrepreneurs With $2m Donation To McBride Sisters

Facebook is set to donate millions to Black-owned Wine Collection McBride Sisters to help them continue their efforts to give back to other Black women-led businesses.

Through the SHE CAN Fund, run by the collection, Black women entrepreneurs will be eligible to receive $20,000 in Facebook advertising credits. 

They’ll also receive guidance from the Facebook Elevate community and learning program designed to fuel the growth of Black and Latinx and Hispanic-owned businesses, according to Afrotech.

Members of the program are also encouraged to visit the Elevate Hub to join the Facebook Elevate Group to build community with other business owners, creators, community leaders, non-profits, and jobseekers. 

Agnes Uboma, Chief Impact Officer of the McBride Sisters SHE CAN Fund, said: “We believe that the McBride Sisters SHE CAN Fund can start a wave of change, and we’re proud to be teaming up with partners such as Facebook who want to join our fight to help close the race and gender gap in the Wine & Spirits industry and beyond.

“Our commitment to women-owned and Black-owned businesses is unwavering, and we encourage companies of all sizes to help these businesses and entrepreneurs thrive,” she added.

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Abbianca Makoni

Abbianca Makoni is a content executive and writer at POCIT! She has years of experience reporting on critical issues affecting diverse communities around the globe.

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