Virtual Reality Virtual reality is estimated to be a multi-billion market, that includes gaming, automotive, architecture and real estate VR walkthroughs, schools and learning labs. While 25–30% of men experience motion sickness from headsets, 75–80% of women are affected due to “postural sway” — essentially the “physical differences between the sexes, such as height and center of balance.” The most attractive market for VR is the $100+ billion gaming market, where despite the stereotypes of teen boys as the main audience, a strong percentage of gamers are women. Women represent