December 1, 2015

POCIT on Product Hunt

Just saw POCIT on product hunt, this is getting out of hand…’

A friend from university texted me. POCIT had previously been featured in a few other tech publications, but there’s something about being featured in Product Hunt’s top 10 that gives legitimacy to your project/business/venture that’s hard to replicate. Hence the flabbergasted text from a friend shocked to see POCIT catapulted to the top 10 of Product Hunt’s daily list.

We stayed in the top 10 all day, gaining hundreds of votes, a massive surge of interest, and an outpouring of valuable feedback from the tech community at large. Heck, we even beat out a Google product 🙂

Screen Shot 2015-12-01 at 15.03.34 (2)

Lessons learnt for other makers:

  • It’s wise to offer a special deal/offering for Product Hunt readers, something I’ll take on board next time.
  • Jump in straight away when your product is hunted. Explain what you do/your vision/how can people contact you.
  • Engage with the comments and discussion. There was so much valuable feedback as to what POCIT could do next.

Let’s rewind the tape. We’re PeopleOfColorInTech (POCIT), a 3-month-old publication that features weekly interviews and articles from racial minorities in a mostly white industry. Our primary mandate is to inspire the next generation. Spreading the word is crucial, so getting on Product Hunt was always going to be invaluable to our mission; there simply is no better way of getting the attention of the tech/maker community.



The Aftermath ….

  • 8x increase in overall traffic
  • Visitors from over 10 countries
  • 100s of extra email subscribers, Twitter followers, and Facebook likes

That type of exposure level would cost a fortune under normal circumstances. The end result was invaluable connections in terms of future interviews/spotlights, interest in our product and a massive boost of credibility.

Thank you to everyone who up-voted us, and showed love afterwards on Twitter/Facebook and email!


Michael Berhane

Co-founder and CEO of & Also the co-host of the #Techish podcast! Full Stack JavaScript developer by trade.

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