November 20, 2024

Meet 6 Startups Selected For Google’s Accelerator Africa

Mapha Logisitics

Google has unveiled the latest cohort startups selected for its Google for Startups Accelerator: Africa program. 

The six Black-led South African startups were announced at an event coinciding with this year’s Africa Tech Festival, which was held in Cape Town, South Africa.

Google for Startups Accelerator: Africa 

The three-month hybrid accelerator program supports Seed to Series A technology startups led by at least one Black founder.

This opportunity includes ZAR1 million ($50,000) in non-dilutive funding, up to ZAR3.6 million ($200,000) in Google Cloud credits, and access to mentorship and industry networks. 

By offering financial support alongside tailored guidance, Google is enabling these startups to address market challenges and unlock new growth opportunities.

Read: Meet The 10 Startups Joining Google For Startups Accelerator Africa 2024

Spotlight on the Startups

Each of the six startups brings unique solutions to real-world problems, showcasing the diversity and potential of South Africa’s tech ecosystem:

Black startups
Image Credit: Google

Aveade

Aveade operates as a digital marketplace, connecting buyers and sellers with a focus on simplicity and variety. Its platform provides a seamless shopping experience while empowering sellers to reach broader audiences.

Breaze Delivery

Breaze Delivery is transforming logistics with a real-time delivery platform that connects businesses to a fleet of drivers. This ensures fast, efficient, and reliable deliveries for clients, from local shops to larger enterprises.

Mapha Logistics

Aimed at township, peri-urban, and rural merchants, Mapha Logistics equips businesses with innovative digital tools to streamline operations. Its goal is to help underserved businesses thrive by bridging gaps in supply chain management.

Swagshack

Swagshack is an online streetwear marketplace that connects emerging fashion brands with customers. By creating a platform for up-and-coming designers, it champions unique, local styles while simplifying order and delivery processes.

Vuleka

This e-commerce and fintech platform serves informal township businesses by connecting them to customers through online and offline channels. Vuleka also provides tools for inventory and financial management, helping small businesses scale effectively.

Wisi-Oi

Wisi-Oi leverages video technology to revolutionize the resale fashion industry. The platform makes it easier for individuals to buy and sell pre-loved fashion items, offering an engaging, visual-first shopping experience.

Empowering African Entrepreneurs


Feature Image Credit: Mapha Logistics

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.