November 19, 2024

LeBron James’ Media Company Is Merging With ‘The Kardashians’ Producer

Two entertainment powerhouses, SpringHill Company and Fulwell 73, have announced a merger, combining their expertise in film, television, documentaries, live events, and branded content. 

This union aims to position the newly formed company as a formidable player in the global entertainment industry.

A Merger of Equals

SpringHill, co-founded by LeBron James and Maverick Carter, is known for producing projects such as the HBO series The Shop, Netflix’s Hustle, and the upcoming docuseries On the Rise: JuJu Watkins

Fulwell 73 was established nearly two decades ago by Ben Winston, Leo Pearlman, James Corden, Ben Turner, and Gabe Turner. T

he British production company boasts a strong portfolio that includes  Hulu’s The Kardashians, Carpool Karaoke, CBS’s Grammy Awards telecasts, Disney+’s Ed Sheeran: The Sum of It All, and Netflix’s Sunderland ‘Til I Die.

The new company will operate offices in Los Angeles, New York, London, and Sunderland, enhancing its ability to produce diverse, globally resonant content.

Visionary Leadership and Investment

Maverick Carter and Leo Pearlman will serve as co-CEOs, steering the company’s growth and innovation. 

Shareholders have pledged $40 million in new capital, with investors such as Nike, RedBird Capital, and Fenway Sports Group reaffirming their commitment. 

This injection will fund strategic initiatives and bolster content creation capabilities.

“We admired SpringHill’s sophisticated branding and IP management, which align perfectly with Fulwell’s experience in live events and unscripted content,” Pearlman noted, according to Variety.

“The entertainment landscape is evolving, but the demand for high-quality, talent-driven content remains. This merger ensures we can meet that demand with unparalleled excellence,” Carter shared.

The deal is expected to close by the end of the year.


Feature Image Credit: Matt Winkelmeyer/WireImage

Sara Keenan

Tech Reporter at POCIT. Following her master's degree in journalism, Sara cultivated a deep passion for writing and driving positive change for Black and Brown individuals across all areas of life. This passion expanded to include the experiences of Black and Brown people in tech thanks to her internship experience as an editorial assistant at a tech startup.