Black Founder Secures $6.6M For His AI Startup Helping Marketers Focus On Creativity, Not Admin
Epiminds, an agentic AI company, has raised $6.6 million in funding from Lightspeed Venture Partners, EWOR, Entourage, and leading angels such as the former CMO of Booking.com, according to Tech Funding News reports. The Swedish startup, founded in 2025 by Mo Elkhidir (CEO) and Elias Malm, aims to reinvent how marketing agencies work by using multi-agent AI to automate campaign management.
Helping marketers with routine tasks
Both founders were driven by frustration with the inefficiencies of traditional marketing. Sudanese-born Elkhidir spent years researching multi-agent systems that enable digital agents to collaborate on complex problems. As a former agency leader and Google executive managing an agency, Malm observed that savvy marketers often spent an excessive amount of time on routine tasks. Their mutual frustration prompted them to start Epiminds.
Epiminds says it is creating an “operating system for marketing” — a smart, flexible system that learns from each campaign and improves results for all clients. Unlike older dashboards or single-use tools, it provides one connected platform that turns insights into action.
Meet Lucy: The Virtual Marketing Manager
At the heart of Epiminds’ offering is Lucy, a virtual marketing manager supported by a team of over 20 specialized agents. They handle every part of campaign management, including reporting, pacing, creative analysis, and budget optimization.
Agencies can onboard clients in under 30 seconds and instantly activate a whole marketing team that learns, executes, and continuously improves. The system tracks campaign performance, identifies risks, and adjusts in real time, enabling agencies to work faster, more accurately, and achieve better ad results. Early users say onboarding is quicker, outcomes are better, and they can focus more on creative strategy instead of routine tasks.
The new capital
The new funding will enable Epiminds to accelerate product development, expand its integrations, and increase its global presence among marketing agencies. Just 12 weeks after launching, it had already partnered with agencies handling over 240 brands, showing strong early interest and demand.
“Elias and Mo are the rare kind of founders that have what it takes to take a company from 0-1M ARR, from 1-100M, and from 100-infinity. They have both hustle and leadership, both speed and perfection, and both aggression and empathy. On both a rational and irrational level, I think and feel they will go far,” Daniel Dippold, Co-Founder & CEO at EWOR said.
Image: Epiminds
